Avrios SaaS

Avrios is comprehensive fleet and mobility management SaaS Platform, which supports medium-sized and large companies in the purchase, management and re-marketing of their fleets.

As first Product Designer in Avrios, I’ve faced challenges on a broad spectrum in the UX landscape: from refining our brand to establish a clear visual identity, setting up quantitative UX research to building a design system for our software platform that intuitively resonates with our users.

I highlighted some of the learnings and our results throughout my Avrios journey here in the format of studies.

Zürich, 2017 - 2020
Contribuition: Product design.

Case Study Avrios Reports

Avrios reports offer users valuable insights such as savings potentials, distribution of costs, fleet ecological impacts, compliance overview etc. However, users spent overall about only 1.5% of their time within reports. In this study I‘ll reflect on how we were able to change the game and make Avrios Insights & Reports a key feature of the platform.


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Case Study Driver Training App (Driver UVV)

Driver instruction in accordance to the German accident insurance regulation is a mandatory obligation for employers in Germany. It made sense for Avrios to offer a digital learning platform to help our German customer to save time and keep track of their compliance.


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Case Study Mileage Report

Mileage management gets very complicated because it encompasses a big amount of data and complex calculations. But extra costs related to mileage are a big opportunity for savings. In this study I‘ll reflect on how we broke down this complexity and designed the Fleet Mileage Reports that our users loved.


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Case Study Avrios Flexible Reports

Avrios is comprehensive platform that stores and calculate a multitude of data. Avrios Flexible Reports makes searching, reporting and crossing data easy by empowering users with a strong tool to manipulate and distribute information freely.


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About me

Rick Ferreira

With a pragmatic approach to problem-solving, I’m willing to embrace different ideas and approaches without losing sight of the task in hand. I Learn fast and enjoy solving complex problems through a logical, analytical way of working. As a Senior Product Designer with 9+ years experience, I’ve had the chance to work on raw ideas, going from MVPs until robust first class products.


In my free time I like to take some drone pictures and to hate the Game of Thrones ending.

Download my CV

or email me to henrique.hof@gmail.com