Smallpdf SaaS
Smallpdf is an Swiss online platform with over 40 million monthly users. It's suite of tools for tasks such as merging, splitting, compressing, converting, editing and signing PDFs.
There I worked with a fantastic group of people to create easy and delightful experiences as part of the B2B Growth pod, Contract Lifecycle Management pod, and Workspaces pod. Below are some learnings from that journey.
Case Study Making requesting signatures easy for first-time users.
Something didn't seem right about the number of documents sent out for signature. While the usage metrics for the other flows of the eSign tool appeared to follow an erratic pattern of improvement, this specific flow metrics were suspiciously low and steadily declining.
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Case Study Onboarding new team members
Customers from business plans tend to stick with us for twice as long as our customers from individual plans, but invited members had trouble adopting the tools. We had an idea of how to transform new team members into PDF masters.
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Case Study Experimenting with branded signature sealing
Based on the idea that a signature seal could make a signature more trustworthy, we looked into solutions like combining a QR code with audit trail data and making it possible for our brand to be added to thousands of signatures every day.
(Coming Soon)
